Beginning today, Facebook is no longer supporting the deployment of new applications on business pages using FBML. In their place, Facebook is allowing support, within the constraints of their terms of service, for iFrames. The look and functionality of fan pages has also changed, as we’ve described in previous blog posts.
What does this mean for you?
If you’re an Involver customer, your apps will be running as you should expect. Better, in fact. One of our of biggest priorities at Involver is to insulate our customers against these kinds of changes. We maintain greater than 250,000 applications on the industry’s most robust server infrastructure. We handle integration of the latest APIs and services, so our customers can focus on their priorities: brand-building and engaging with customers.
We also keep you up to date with the latest industry info, and help you prepare for changes like the one that just happened. For further info on what those changes entail, please read Changes to Facebook Pages – A Quick Guide.
Social media may still be in its formative stages, with the only constant being change itself, but our customers are already doing amazing things, with fan bases in the millions and an unprecedented level of engagement with their customers. They need to know that when Facebook decides to deprecate FBML in favor of iFrames or change its guidelines for image size, they’re not going to have to go back to the drawing board to redo all their pages.
Involver Apps Improve With the Changeover
We’ve been hearing a lot about pages and applications breaking down. Of course we do not wish that on anyone, whether they’re our customers or not. But we do think that when brands invest their time and money in a campaign, they have a right to expect things to hold up, no matter how big the campaign or what the changes to Facebook.
Over the course of this most recent Facebook “refresh,” we’ve added several new features to our apps, including the ability to add Like buttons to individual media within our applications. Here’s a before and after shot of what that looks like in our Flickr app:
Involver Flickr app before iFrames
Involver Flickr app after iFrames
And we’ve even created a new app to specifically address the changes to Facebook. In response to Facebook’s deprecation of its popular FMBL code, Involver launched a Static HTML app, which offers easiest way to render HTML in a Facebook iFrame and configure a fan page in just minutes. You can read about it in our blog post, An Alternative to FBML or download it by clicking here.
All in all, we’re excited about the changes to Facebook and we hope you are too. There’s never been a better time or a better way for brands to engage in the kinds of two-way interactivity that makes products stronger and customers more-satisfied. We hope you’ll continue to engage with us and our products, and keep sharing your questions and comments.
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