Involver is proud to announce some stunning new improvements to the analytics capability of our Audience Management Platform. Thanks to the very diligent work of our engineering and product development teams, users can now access a rich array of information on messages published both by and about their brands, and monitor trends across numerous categories, including Fan Pages, individual Facebook applications, messaging on Twitter and the Open Web.
We’ve focused on making your data actionable with interactive graphs, the ability to drill down into the data and to compare data sets. Users can graph out 20 individual metrics related to publishing, monitoring, applications and page content. Watch a quick demo of the upgraded analytics experience below:
As the video shows, you can now access data in a range of new ways, make month-by-month comparisons, compare daily changes, and get instant access to specific metrics that are highlighted beneath the main graph with quick links and spark lines.
This is just the beginning of a series of analytics improvements that we’ll be launching in the next few months. Next up will be an expanded set of application analytics. As before, it still possible to export to third party analytics tools.
We’ll be rolling this out to all our accounts over the next two months, starting with Enterprise clients. If it hasn’t been rolled out to your account and you’re at the Enterprise Level, please feel free to drop your account manager a note.
We look forward to your feedback. Stay tuned for more feature updates.
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