Despite having tons and tons of information about SEO and SEO strategies that you now find on the internet, there are still a lot of webmasters and online marketers who struggle with it. For new webmasters, the very concept of SEO scares the lights out of them. The technical term itself sounds very huge and the loads of information and tips about it can be really confusing and contradictory at times. However, search engine optimization does not have to be a dreadful undertaking. If you know the ins and outs, you will find it very challenging if not exciting.
Say for example you are an online entrepreneur. Taking advantage of the different SEO strategies for your online business will make a huge difference when it comes to the success (or failure) of your business.
The reason why search engine optimization is a very crucial strategy is because of its "hit or miss" setup - if the search engines are unable to find your web site, visitors and possible clients will not be able to find it either. Remember, no visitors means no sales.
Below are some of the greatest SEO tips for beginners that you may find helpful in promoting your site and your business.
It is all about the keyword?
Every SEO beginner should first understand how important keywords are. Do an extensive keyword research and identify only the best keywords, then incorporate them into your SEO strategy.
In using keywords, be as targeted and as specific as you can so that you can draw clients with the right demographic and improve your conversion rate at the same time.
Use quality content ?
In your website, always provide fresh and updated content as much and as frequently as you can. Nourish your site with high quality content on a regular basis - remember, content is kind and work at optimizing the content in your site as much as you can.
Put the most important keyword in your URL and in your title tag
Most of the search engines, especially Google looks at your URL as one of the most important factors when it comes to determining the relevance of your site to a certain field. That means, if you want to be at the top 20 results (at the very least), the fastest way to do it is to have the important keyword in your URL.
Make sure that your site looks appealing, loads fast, and rarely goes down
While this sound a little silly, but this is one of the common errors that online marketers overlook. Know that search engines test how fast your page loads, and if your page loads very slowly or crashes, your page rank will suffer since your site will be considered "unfit for browsing."
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